It is important to clarify what an “LCD TV” actually is. An LCD is a thin, flat panel used for electronically displaying information. It is an optical device made up of tiny liquid crystal ‘dots’ that constitute sub-pixels. A pixel is made up of 3 different coloured sub-pixels (red, green, blue) which when combined are capable of producing a colour spectrum. The pixels are arranged in an array and together they are capable of producing an image.